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Writing Grab ?Em By The Throat Adwords Ads ? A Primer

There is no doubt or ever a question that advertising copy is critically important, and that is also true with Google Adwords campaigns. Given below are 3 effective tips to help you the most out of your campaign.

Avoid being cute or clever with ad copy ? make your point and give solid information. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there?s no room for any error or wandering around. You?ll have a total of 60 characters in the ad with Google: 25 for the headline and 35 for the ad body. Your PPC (classified) ads must out of necessity be short and to the point. You maybe already know this, but your ad has an extremely short time duration to make the reader interested enough to click on your ad. We know it?s not fair, but that?s life with all advertising and PPC in particular. Here?s something to try, and it?s great for only getting people who are more interested in your offer; just go ahead and use your price in your PPC ad ? only people who are ok with it will click on it. This can be actually a good thing to test because you will be potentially not only increasing your CTR, but people who do click through may be open to your price point. While a great CTR is great? we?d rather go with a slightly lower one but the final offer converts better. See?

Use as much of your ad as you can, and that includes the URL you display as there are ways to do that. But for whatever reason not every PPC marketer takes full advantage of the display URL. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as there is a match with the domain and destination URL, then you can do more with it. So it doesn?t matter what domain name you?re using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.

Last but not the least; when you?re writing your ads focus on the benefits, one or more of them. All products or services offer a range of benefits, but you need to find out which one is the stronger and best. This is because your target audience is going to click on your ad if they find that it?s beneficial for them. Many advertisers make the mistake of keeping the features first and ignore the benefit, which is not the right way to go. Success with Adwords is not impossible, and the key is knowing how to create small ads that convert. Don?t allow yourself to feel intimidate with PPC, and just keep getting experience.

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Source: http://makemoneyonlinetoo.org/2011/06/08/writing-grab-em-by-the-throat-adwords-ads-a-primer/

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