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Solid Strategies For Improving Your Adwords Ad Copy

Many things go into successful PPC campaigns; however we must say that ad copy is extremely important. Whether or not your campaigns are successful will depend on the strength of your ad copy. It?s our pleasure to be able to share some advertising copy tips that are proven to make a difference.

Always be sure to include a solid and firm call to action statement in any ad you write. Yes, of course some people either don?t know it or don?t do it for some reason. This is something from copywriting and direct response ads, and there is no doubt at all that higher conversion rates result from using a call to action statement. Always let the reader know what?s in it for him, or her, and you do that by giving out a clear benefit of your product/service. Please understand that while we care about you, the person reading your ad never will ? never. There?s tons of competition on the SERPS, so that is simply why you have to tell the reader why you are the one they should choose. Your best results will only come if you make all your advertising relevant to the offer, the promise, and what the reader is expecting to see from you. If you violate the rule about relevant streams of information, then you risk low conversions and wasted work.

Use as much of your ad as you can, and that includes the URL you display as there are ways to do that. Many advertisers today tend to ignore the importance of their display URL. You see, the thing about it is that the display URL will definitely have an impact on CTR?s. There is some wiggle room with the destination URL, and the only thing to remember is that the primary domain be in each one. Ok, use your keywords for different destinations and use them as a directory or folder as a backslash.

Asking the reader a very pointed question can have incredible results if you ask the right question and in the right way. You can ask these questions in the most creative manner to make the searcher click on your ad. You want to nail them right between the eyes with your question; so get to the point, pronto.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. Classified ads are just like PPC ads, so do some Googling about it and continue to learn all you can.

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Source: http://makemoneyonlinetoo.org/2011/06/08/solid-strategies-for-improving-your-adwords-ad-copy/

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