Facebook is like any gold rush from history, and online businesses from the single person to the largest corporations are there trying to mine the gold. The main stay of any Facebook campaign is the mighty fanpage, and that is your link to your customers. You can accomplish quite a lot with a fan page, but the most important thing is relationship marketing. But you need fans first, and that is what we will be discussing how to do in this article.
1) Having a compelling landing page is one of the best ways to get people to become your fans on Facebook. On Facebook you have the ability to customize where your visitor will land. Don?t make the mistake of having them land on your wall, because there they won?t really see anything about the page but random messages. What you want is a quality landing page that tells them all about your fan page and why they should join it. You may have noticed that any large company with a fan page uses this method to get more fans.
Second ask your Facebook friends to suggest your page to their friends. This is an effective method of getting more from your friends. This will become viral as your closest friends begin asking their friends to friend you and then those friends ask their friends and so on. As your fans join your page goes immediately to their newsfeed making the potential for a viral swing quite prominent. You will see a bunch of their friends visiting your page and perhaps becoming friends or even fans too.
3) Finally, there?s one way to get lots of Facebook traffic that works if you?re willing to spend a few dollars. Use Facebook social ads to drive traffic to your fan page! That?s right; those little ads that you see on Facebook can be used to get visitors to your fan page. Luckily, you can get clicks very inexpensively, so you can get by with a small budget. It?s also been proven that these ads are very effective for fan pages, as all your traffic is coming from within the Facebook network. If you can get many targeted fans for a few dollars, this would be a worthwhile investment in your business. As long as you?re careful to keep your spending low, and you test your results, you should do fine. Aside from being cheaper than Google AdWords, it?s far less difficult to set up ads on Facebook, so it won?t take you hours to figure out how to place an ad. You can use the proven pay per click formula with Facebook ads, which is to keep testing ads and keep the ones that convert the best. There?s no better way to get traffic to your fan page than Facebook social ads, as long as you can afford to spend a little money.
In summary, Facebook fan pages can be an extremely powerful way to generate leads, and the above strategies can be used to increase the number of fans you have. Whether you?ve had your fan page for a long time or it?s brand new, you can get lots of traffic to it by using these methods. If you want to keep adding fans, make sure you stay active on Facebook and participate in various groups and discussions.
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