Gorilla Marketing
The term “gorilla marketing” was defined by Jay Conrad Levinson way back in 1984 which gave rise to this new phenomenon even though it had been around for quite some time prior to Levinson’s book. This kind of promotion consists of gorilla marketers coming up with innovative and effective slogans and other eye-catching ads to [...]Source: http://www.jeffaheath.com/%Category%/gorilla-marketing/