Selling online is possible if a reader goes to your website and is persuaded to buy whatever you?re selling. But you need to make sure the visitor, or your lead doesn?t click out of the site before he even sees the ?buy this? button. Effective copy writing will do that for you.
Internet marketers have learned that the secret to internet riches has something to do with writing a great copy. A ?copy? is different from other forms of writing on the internet because of the persuasion or selling intent that?s obvious from the way the text is structured. Copy writing masters are earning thousands off the internet because people actually buy the products they promote. But what you need to know is that effective copy writing is not magic, it?s something that anyone can do given the right strategies.
Strategies for Effective Copy writing
1. Create a Compelling Headline
The headline is the title of your page. Your headline must be interesting enough to get the reader curious. You can easily craft a great headline if you know how your product can solve your prospect?s main problem.
2. Push the Right Emotional Buttons
You don?t have to beg someone to buy your product. That?s not what I mean by ?emotional connection?. Touch their emotions by letting your copy reflect what?s on their mind.
When a person buys something on a whim, it means a particularly strong emotion is driving him. For instance, if you?re selling an anti-acne product, channel the prospect?s desire to be beautiful. Emotional response is the main reason why someone can sell ice to Eskimos.
3. Make it Active
. Talk to your reader like you would talk to a friend. They want to feel like you?re giving them and their problem your complete attention. You want them to feel that the whole letter is for them and them alone.
People will not stop long enough to read your copy if there?s no benefit in doing so. Instead of using the words ?I, Me or We? in your copy, use ?You?.
4. Real Problems, Real Solutions
This is the most important tip of all. Put yourself in your reader?s shoes. What are their hopes, dreams, desires, and problems? Does your copy provide a solution to their aches? You must write your copy like you?re reading the reader?s mind, and to do that, you must think like them.
For example, a woman who?s in her late thirties wants to look like she?s 25 forever. A mom is almost in tears because she can?t potty train her kids. A father feels useless if he cannot fix his crying son?s xbox. These people with real problems are online looking for solutions. YOU provide the answer and land a sale.
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How to make money online
Russell Brunson
Mike Filsaime